ALEX DUFFY "What a year it's been! Placed 1st at Miami Pro, 2nd at Pure Elite Comp in April then placing 2nd at Pure Elite Comp Worlds at the O2 Pro category and Top 10 at WBFF this week. I couldn't have achieved all of this without my incredible coach Adam James Parr. He's been so supportive throughout the year and believed in me when I didn't believe in myself, I can safely say Adam knows his stuff!!! Adam is so down to earth and I honestly believe he has mine and every other athlete he coaches best interest at heart."

ALEX DUFFY

"What a year it's been! Placed 1st at Miami Pro, 2nd at Pure Elite Comp in April then placing 2nd at Pure Elite Comp Worlds at the O2 Pro category and Top 10 at WBFF this week.

I couldn't have achieved all of this without my incredible coach Adam James Parr. He's been so supportive throughout the year and believed in me when I didn't believe in myself, I can safely say Adam knows his stuff!!! Adam is so down to earth and I honestly believe he has mine and every other athlete he coaches best interest at heart."

KATE FREIBERG "Having been going to the gym for the past few years, I became interested in taking part in fitness competition. In April 2016 I contacted Adam and told him about my wish to compete. So that's how it all started. 12 weeks prior to my very first bikini fitness competition, Adam sent me all the training and nutrition plans via email which were changed whenever it was needed. Even though the programme was thoroughly written and explained, I could still ask Adam silly questions and the smartest answers were always given. Honestly, the last few weeks before the competition weren't easy, I had some emotional breakdown, even wanted to quit... however Adam kept supporting me and pushing me to be my best. In July 2016 I became a Pure Elite Pro in both categories - 2nd place bikini tall and 2nd place international model - all thanks to Adam's great knowledge, guidance and constant support. I could not trust anyone else in achieving better results and working on my next goal!! Thank you again Adam!!"

KATE FREIBERG

"Having been going to the gym for the past few years, I became interested in taking part in fitness competition. In April 2016 I contacted Adam and told him about my wish to compete. So that's how it all started.

12 weeks prior to my very first bikini fitness competition, Adam sent me all the training and nutrition plans via email which were changed whenever it was needed. Even though the programme was thoroughly written and explained, I could still ask Adam silly questions and the smartest answers were always given.

Honestly, the last few weeks before the competition weren't easy, I had some emotional breakdown, even wanted to quit... however Adam kept supporting me and pushing me to be my best.

In July 2016 I became a Pure Elite Pro in both categories - 2nd place bikini tall and 2nd place international model - all thanks to Adam's great knowledge, guidance and constant support. I could not trust anyone else in achieving better results and working on my next goal!! Thank you again Adam!!"

SEAN CAVANAGH "I started the New Year with a mission to lose weight as most people do, over the years I’ve tried most fads/training ideas etc and even several PT’s but never really had the results I wanted with them. I’m fortunate enough to train at UFB and so had seen Adam around (he’s hard to miss!) but what really sold me was when I saw the results he’d had with other clients on his web page, as soon as I saw that I knew I needed Adams help. My starting shape/size was similar to Brendan’s so I was hoping for Adam to do something similar with me. After an initial consultation where Adam finds out your current level of fitness etc and what you want to achieve, he then writes you a detailed bespoke Training and Nutrition plan covering each day. This is one of the major plus points of Adams training as it can be hard to keep the nutrition side on track and so having a detailed plan of what to eat helps so much with meal prep. Having a detailed training plan also gives you something to aim for and another benefit of Adams training is he gets you to focus on technique and also offers some great training videos if you are unsure about any exercises. Throughout the training Adam keeps things fresh by changing your routine at set periods so it doesn’t get stale and will also take any feedback and tweak the training accordingly. Adams knowledge and attention to detail spurred me on to complete my 12 week course (whereas in the past I would have given up after not seeing the results I wanted), and seeing the results in the mirror and on the scales each week just motivated me to push myself harder. I have just completed my 12 week program with Adam and have already signed up for more training, in the brief time I have been training with Adam I have seen such amazing results and have lost almost 2 stone already! I cannot recommend Adam highly enough and as can be seen from his website the results speak for themselves, whatever your goal is. I’m going to keep training with him until I can beat him in an arm wrestle or I get to retirement age (I’m 42), I’m pretty sure how this will end up though!"

SEAN CAVANAGH

"I started the New Year with a mission to lose weight as most people do, over the years I’ve tried most fads/training ideas etc and even several PT’s but never really had the results I wanted with them.

I’m fortunate enough to train at UFB and so had seen Adam around (he’s hard to miss!) but what really sold me was when I saw the results he’d had with other clients on his web page, as soon as I saw that I knew I needed Adams help. My starting shape/size was similar to Brendan’s so I was hoping for Adam to do something similar with me.

After an initial consultation where Adam finds out your current level of fitness etc and what you want to achieve, he then writes you a detailed bespoke Training and Nutrition plan covering each day. This is one of the major plus points of Adams training as it can be hard to keep the nutrition side on track and so having a detailed plan of what to eat helps so much with meal prep. Having a detailed training plan also gives you something to aim for and another benefit of Adams training is he gets you to focus on technique and also offers some great training videos if you are unsure about any exercises. Throughout the training Adam keeps things fresh by changing your routine at set periods so it doesn’t get stale and will also take any feedback and tweak the training accordingly. Adams knowledge and attention to detail spurred me on to complete my 12 week course (whereas in the past I would have given up after not seeing the results I wanted), and seeing the results in the mirror and on the scales each week just motivated me to push myself harder.

I have just completed my 12 week program with Adam and have already signed up for more training, in the brief time I have been training with Adam I have seen such amazing results and have lost almost 2 stone already! I cannot recommend Adam highly enough and as can be seen from his website the results speak for themselves, whatever your goal is. I’m going to keep training with him until I can beat him in an arm wrestle or I get to retirement age (I’m 42), I’m pretty sure how this will end up though!"

BROOK DAVIES "When I decided to make the transition from Rugby to Bodybuilding all I wanted was perfection and to be the absolute best I can be. I chose to work with Adam because his knowledge and passion shines through in everything that he does. He not only looks after my training and nutrition but he shares the journey with me, constantly keeps in touch asking how I am, progress updates, weekly training sessions and has become a life long friend. Adam practices what he preaches, he's been there and done it all."

BROOK DAVIES

"When I decided to make the transition from Rugby to Bodybuilding all I wanted was perfection and to be the absolute best I can be. I chose to work with Adam because his knowledge and passion shines through in everything that he does. He not only looks after my training and nutrition but he shares the journey with me, constantly keeps in touch asking how I am, progress updates, weekly training sessions and has become a life long friend. Adam practices what he preaches, he's been there and done it all."

BRADLEY PALMER "Motivating. Passionate and committed. These are just a few words to sum up the general himself - Adam Parr. Adam gave me tools that I will cherish for my life. He gave me knowledge on nutrition as well as various types of training and how the body will respond to this. Over a 12 week period I took my body from 1 state to something drastically different. Then again the following 12 weeks. Adam was able to message me at crucial times when it was getting tough and kept steering me straight. Although it was still down to me to do it, having someone so passionate support you and push you in the right direction was the best thing for me. He answered any questions or concerns I had and helped me accomplish something nobody thought I could including me, but Adam believed in me. This belief gave me something to aspire to and you only have to look at the mans own work ethic to tell yourself it can be done. I went on to win member of the year in my gym, people who hadn't seen me in months no longer recognised me including some family members! I just want to say thank you. If you want to change your body and learn about it then look no further. Adam is brilliant at what he does and will take you to levels you probably didn't think you could get too. Just stick to his plans and watch the results day by day, week by week and month on month. It's a pleasure working with him and I know I will be again in months to come."

BRADLEY PALMER

"Motivating. Passionate and committed. These are just a few words to sum up the general himself - Adam Parr. Adam gave me tools that I will cherish for my life. He gave me knowledge on nutrition as well as various types of training and how the body will respond to this. Over a 12 week period I took my body from 1 state to something drastically different. Then again the following 12 weeks. Adam was able to message me at crucial times when it was getting tough and kept steering me straight. Although it was still down to me to do it, having someone so passionate support you and push you in the right direction was the best thing for me. He answered any questions or concerns I had and helped me accomplish something nobody thought I could including me, but Adam believed in me. This belief gave me something to aspire to and you only have to look at the mans own work ethic to tell yourself it can be done. I went on to win member of the year in my gym, people who hadn't seen me in months no longer recognised me including some family members! I just want to say thank you. If you want to change your body and learn about it then look no further. Adam is brilliant at what he does and will take you to levels you probably didn't think you could get too. Just stick to his plans and watch the results day by day, week by week and month on month. It's a pleasure working with him and I know I will be again in months to come."

ASH IBRAHIM "Adam is a great personal trainer, he took the time to understand my goals and set realistic targets, he was with me every step of the way and constantly changed my training and diet plan to ensure I was always on track. Working with him is a great pleasure, and I feel that his drive and motivation has got me to where I want to be and beyond."

ASH IBRAHIM

"Adam is a great personal trainer, he took the time to understand my goals and set realistic targets, he was with me every step of the way and constantly changed my training and diet plan to ensure I was always on track. Working with him is a great pleasure, and I feel that his drive and motivation has got me to where I want to be and beyond."

CARL FRANCIS "I would recommend Adam to anyone who wanted to change their mind set and body through training and diet. The difference I achieved physically during my time with Adam I don't feel I could have achieved on my own and the support he gives you makes you feel like he really cares about you and how you progress. I am already making plans to compete in my first show next year and wouldn't think twice about going back and using Adam as my coach."

CARL FRANCIS

"I would recommend Adam to anyone who wanted to change their mind set and body through training and diet. The difference I achieved physically during my time with Adam I don't feel I could have achieved on my own and the support he gives you makes you feel like he really cares about you and how you progress. I am already making plans to compete in my first show next year and wouldn't think twice about going back and using Adam as my coach."

GUY THOMPSON "I played rugby along Adam years ago and even at that age he had incredible discipline in his training and great knowledge of nutrition. This season I needed to bulk up my frame, but keep key attributes that aid my rugby career, mainly speed and agility. I didn’t hesitate to contact Adam as his experience in rugby and nutrition go hand in hand. He designed me a nutrition plan and kept tabs on me whilst I was on it. I managed to add 4-5kg of lean muscle which has, without a doubt helped my rugby career. I would recommend Adam to anyone looking to improve their physique, sporting skills or general well being."

GUY THOMPSON

"I played rugby along Adam years ago and even at that age he had incredible discipline in his training and great knowledge of nutrition. This season I needed to bulk up my frame, but keep key attributes that aid my rugby career, mainly speed and agility. I didn’t hesitate to contact Adam as his experience in rugby and nutrition go hand in hand. He designed me a nutrition plan and kept tabs on me whilst I was on it. I managed to add 4-5kg of lean muscle which has, without a doubt helped my rugby career. I would recommend Adam to anyone looking to improve their physique, sporting skills or general well being."

DENNIS NELSON "Adam is one of the most knowledgeable people that I know of, regarding nutrition and training for specific sports/competition. Less than 8 weeks Adam got me ready for my photo shoot. He got me in incredible condition for the photo shoot. I would highly recommend having him as your coach. He is passionate for everyone to succeed their goals."

DENNIS NELSON

"Adam is one of the most knowledgeable people that I know of, regarding nutrition and training for specific sports/competition. Less than 8 weeks Adam got me ready for my photo shoot. He got me in incredible condition for the photo shoot. I would highly recommend having him as your coach. He is passionate for everyone to succeed their goals."

IMOGEN PARFITT "I started training with Adam in September 2014 after deciding I wanted to push myself to achieve the goal of taking part in a Bikini Fitness competition.  I was training 5 or 6 days a week already;  but wasn't seeing the results I knew I needed if I wanted to take the step of becoming a bikini athlete. I contacted Adam and we had a chat about the training I was currently doing, my diet and my goals. Adam was so encouraging and assured me that if I entered a competition in November - he would have me ready in time. This gave Adam and I a total of 12 weeks to complete a transformation. As I don't live near Adam - all my training was offered online. He sent me through a nutrition plan and an exercise regime which I stuck to religiously. It was tough and there were days I felt as though I wanted to quit - but Adam was always there, pushing me past where I thought my boundaries stopped. I placed second and got my Pro Card in my first ever competition thanks to Adam. He delivered with his promise of getting me ready in just 12 weeks. We not only achieved a total body transformation but working with Adam also gave me a new frame of mind, confidence I didn't know I had and a passion for an industry I previously knew nothing about. Needless to say, Adam and I have worked with each other ever since. I trust him completely with all my competition prep as I know he will always give me his 100% just as I give him mine."

IMOGEN PARFITT

"I started training with Adam in September 2014 after deciding I wanted to push myself to achieve the goal of taking part in a Bikini Fitness competition.  I was training 5 or 6 days a week already;  but wasn't seeing the results I knew I needed if I wanted to take the step of becoming a bikini athlete.

I contacted Adam and we had a chat about the training I was currently doing, my diet and my goals. Adam was so encouraging and assured me that if I entered a competition in November - he would have me ready in time. This gave Adam and I a total of 12 weeks to complete a transformation.

As I don't live near Adam - all my training was offered online. He sent me through a nutrition plan and an exercise regime which I stuck to religiously. It was tough and there were days I felt as though I wanted to quit - but Adam was always there, pushing me past where I thought my boundaries stopped.

I placed second and got my Pro Card in my first ever competition thanks to Adam. He delivered with his promise of getting me ready in just 12 weeks. We not only achieved a total body transformation but working with Adam also gave me a new frame of mind, confidence I didn't know I had and a passion for an industry I previously knew nothing about.

Needless to say, Adam and I have worked with each other ever since. I trust him completely with all my competition prep as I know he will always give me his 100% just as I give him mine."

IMOGEN PARFITT “My most recent prep with Adam was for my third fitness show over the course of almost two years working together. After placing second in my last show, Adam gave me the advice to take a year away from competing and to change my focus from getting stage ready to building muscle and making improvements; then when the time was right, start another cut and do another show. Lots of people said to me “this is your third show, surely you know what you are doing by now and wont need a coach” – but I couldn’t disagree more. Having Adam as my coach keeps me on track and accountable to someone for all my successes and failures. Adam also has a wealth of knowledge and experience that I believe is totally unrivalled in the industry. His methods and approach to diet and training are based on fact and also your own personal requirements. I am sure that at times Adam knows my body better than I do.  I had a total of 14 weeks prep after a solid 12 months off of strict dieting. Adam provided me with an ‘off season’ plan which was focused on growing muscle and building the areas that needed most improvement. Over the 14 weeks, Adam gave me weekly feed back and any updates, changes or adjustments were made based on our check ins. I don’t live near Adam, so it was all done online and via email. He consistently monitored my progress and we worked together at every step of the way – it doesn’t feel like you are left to do it alone. As long as you follow his plan and guidance, you will get the results. So after taking Adam’s advice of a year off, and working with Adam for my most recent prep, I walked away from my competition with First Place in Bikini Tall, Bikini Junior and overall Female of the entire competition. WELL WORTH THE WAIT AND THE WORK.  I wouldn’t have been able to do any of this without the help of Adam and I wouldn’t trust anyone else with my prep. THANK YOU ADAM!!”

IMOGEN PARFITT

“My most recent prep with Adam was for my third fitness show over the course of almost two years working together. After placing second in my last show, Adam gave me the advice to take a year away from competing and to change my focus from getting stage ready to building muscle and making improvements; then when the time was right, start another cut and do another show.

Lots of people said to me “this is your third show, surely you know what you are doing by now and wont need a coach” – but I couldn’t disagree more. Having Adam as my coach keeps me on track and accountable to someone for all my successes and failures. Adam also has a wealth of knowledge and experience that I believe is totally unrivalled in the industry. His methods and approach to diet and training are based on fact and also your own personal requirements. I am sure that at times Adam knows my body better than I do. 

I had a total of 14 weeks prep after a solid 12 months off of strict dieting. Adam provided me with an ‘off season’ plan which was focused on growing muscle and building the areas that needed most improvement. Over the 14 weeks, Adam gave me weekly feed back and any updates, changes or adjustments were made based on our check ins. I don’t live near Adam, so it was all done online and via email. He consistently monitored my progress and we worked together at every step of the way – it doesn’t feel like you are left to do it alone. As long as you follow his plan and guidance, you will get the results.

So after taking Adam’s advice of a year off, and working with Adam for my most recent prep, I walked away from my competition with First Place in Bikini Tall, Bikini Junior and overall Female of the entire competition. WELL WORTH THE WAIT AND THE WORK. 

I wouldn’t have been able to do any of this without the help of Adam and I wouldn’t trust anyone else with my prep. THANK YOU ADAM!!”

OMAAD NAZIR “Ever since I started taking my training seriously in January 2013, I had a clear goal to one day step on stage and compete. At the time I knew nothing about competing, the federations, the different categories in each competition or what judges are looking for. However what I did know was in order for me to fulfil my dream of competing I wouldn’t be able to do it alone and I would need professional help.  Having researched and trialled a number of different dieting and training methods over the years I noticed I wasn’t getting the results I expected of someone who put in so much effort and followed very strict guidelines when it came to nutrition. I knew there was something missing, something I wasn’t doing right, that’s when I contacted Adam. I was always familiar with Adams work through social media and was inspired by what Adam had achieved and the success his clients had experienced in their competitions under Adams guidance. When we sat down and discussed my plans to compete and the methods we were going to use I knew straight away that Adam was the right man to get me in the shape of my life and get me stage ready.  We worked on a 12 week plan to the Miami Pro Competition and a further week for the Pure Elite Comp. During the 13 weeks I saw my body transform week by week with regular check ins and continuous support, I felt at ease throughout the whole prep knowing that I am in good hands with the expert advice and knowledge being passed on to me by Adam. Everything Adam anticipated would happen from changes to the diet and training splits was happening right before my eyes and I was left speechless at how knowledgeable my coach was. I followed the whole plan perfectly without cutting any corners, prepped all my meals to the gram, ate all my meals at the suggested times and trained exactly how I was instructed to focusing on hitting the target rep ranges and tempos.  Without Adams help and support I don’t think I would have ever achieved what I have, coming away with a trophy from my 2 debut competitions and a sponsorship deal with one of the best supplement brands in the world, 1UpNutrition. It’s amazing what can be achieved when you believe in yourself and surround yourself with people who support you and also believe in you. It was only 6 months ago (October 2015) where I was smoking 20 cigarettes a day and living the party lifestyle. I can honestly say this lifestyle change is the best thing I’ve ever done. Working with Adam has been a real eye opener, his support and encouragement has helped me realise my potential. It’s time to set some new goals with the coach, put in some real graft during this off season and bring an unstoppable physique to my next competition.”

OMAAD NAZIR

“Ever since I started taking my training seriously in January 2013, I had a clear goal to one day step on stage and compete. At the time I knew nothing about competing, the federations, the different categories in each competition or what judges are looking for. However what I did know was in order for me to fulfil my dream of competing I wouldn’t be able to do it alone and I would need professional help. 

Having researched and trialled a number of different dieting and training methods over the years I noticed I wasn’t getting the results I expected of someone who put in so much effort and followed very strict guidelines when it came to nutrition. I knew there was something missing, something I wasn’t doing right, that’s when I contacted Adam. I was always familiar with Adams work through social media and was inspired by what Adam had achieved and the success his clients had experienced in their competitions under Adams guidance. When we sat down and discussed my plans to compete and the methods we were going to use I knew straight away that Adam was the right man to get me in the shape of my life and get me stage ready. 

We worked on a 12 week plan to the Miami Pro Competition and a further week for the Pure Elite Comp. During the 13 weeks I saw my body transform week by week with regular check ins and continuous support, I felt at ease throughout the whole prep knowing that I am in good hands with the expert advice and knowledge being passed on to me by Adam. Everything Adam anticipated would happen from changes to the diet and training splits was happening right before my eyes and I was left speechless at how knowledgeable my coach was. I followed the whole plan perfectly without cutting any corners, prepped all my meals to the gram, ate all my meals at the suggested times and trained exactly how I was instructed to focusing on hitting the target rep ranges and tempos. 

Without Adams help and support I don’t think I would have ever achieved what I have, coming away with a trophy from my 2 debut competitions and a sponsorship deal with one of the best supplement brands in the world, 1UpNutrition. It’s amazing what can be achieved when you believe in yourself and surround yourself with people who support you and also believe in you. It was only 6 months ago (October 2015) where I was smoking 20 cigarettes a day and living the party lifestyle. I can honestly say this lifestyle change is the best thing I’ve ever done. Working with Adam has been a real eye opener, his support and encouragement has helped me realise my potential. It’s time to set some new goals with the coach, put in some real graft during this off season and bring an unstoppable physique to my next competition.”

MEISHA PIGGOTT "Having been in the fitness industry myself for more than 7 years, I have always been tempted to compete. Even with the knowledge I already had, I knew I couldn’t do it alone. Cue Adam.  With experience and a career I aspire to and generally just an all round nice guy, I knew Adam would be the coach to help me achieve my goal. His knowledge relating to nutrition, supplementation and training is incredible and he easily applied it to me as an individual, considering my attitude, lifestyle and requirements. As I know he will agree, I am somewhat a perfectionist and like to ensure that I do everything by the book. Regardless of my endless questions and need for reassurance, Adam continued to pick me up and push me further than I ever thought was possible. Even managing to convince me to train less and relax more – unheard of in my world. Now, with my first competition done and 6 Miami Pro trophies under my belt, the ‘boss’ (as I call him) and I have big plans for me over the coming year, and I honestly, couldn’t be more honoured and proud to be working with him on the next goal. I know, together, we’ll achieve what I want to achieve. I trust him 100%. Whatever the boss says, I will do!"

MEISHA PIGGOTT

"Having been in the fitness industry myself for more than 7 years, I have always been tempted to compete. Even with the knowledge I already had, I knew I couldn’t do it alone. Cue Adam. 

With experience and a career I aspire to and generally just an all round nice guy, I knew Adam would be the coach to help me achieve my goal. His knowledge relating to nutrition, supplementation and training is incredible and he easily applied it to me as an individual, considering my attitude, lifestyle and requirements. As I know he will agree, I am somewhat a perfectionist and like to ensure that I do everything by the book. Regardless of my endless questions and need for reassurance, Adam continued to pick me up and push me further than I ever thought was possible. Even managing to convince me to train less and relax more – unheard of in my world.

Now, with my first competition done and 6 Miami Pro trophies under my belt, the ‘boss’ (as I call him) and I have big plans for me over the coming year, and I honestly, couldn’t be more honoured and proud to be working with him on the next goal. I know, together, we’ll achieve what I want to achieve. I trust him 100%. Whatever the boss says, I will do!"

GEMMA BARNFIELD "I have had the privilege of having Adam as my personal trainer for a number of years now. Looking to find a PT I found myself stood in front of the PT stand at fitness first, there were many available but what drew me to Adam was his academic qualifications to back up his experience and I am so glad I made that choice. Adam's ability to link theory with practice is second to none and knows how to push to you to your limits whilst still managing to make the pain enjoyable! On top of that he is a really nice guy, is always happy to provide advice and encouragement and is always available at the end of the phone. I can't believe the positive changes and improvements I have made and I owe it all to Adam."

GEMMA BARNFIELD

"I have had the privilege of having Adam as my personal trainer for a number of years now. Looking to find a PT I found myself stood in front of the PT stand at fitness first, there were many available but what drew me to Adam was his academic qualifications to back up his experience and I am so glad I made that choice. Adam's ability to link theory with practice is second to none and knows how to push to you to your limits whilst still managing to make the pain enjoyable! On top of that he is a really nice guy, is always happy to provide advice and encouragement and is always available at the end of the phone. I can't believe the positive changes and improvements I have made and I owe it all to Adam."

EMELIE MOLIN "I have always been very active. I grew up playing sports and I have been a qualified PT for over 5 years. However, I never managed to get myself into incredible condition – until I started working with Adam. With less training and more food than I was used to, Adam completely transformed my body shape in under a year. He has been very supportive throughout my ups and downs and always said the right thing to encourage me to push one step further. His nutrition and workout plans are very clear, easy to follow and completely personalised to your specific goals. He truly is an expert in the industry. I would recommend Adam to anyone and if I ever found the courage to step on stage in a Bikini Fitness competition, I would do so with Adam by my side."

EMELIE MOLIN

"I have always been very active. I grew up playing sports and I have been a qualified PT for over 5 years. However, I never managed to get myself into incredible condition – until I started working with Adam.

With less training and more food than I was used to, Adam completely transformed my body shape in under a year. He has been very supportive throughout my ups and downs and always said the right thing to encourage me to push one step further. His nutrition and workout plans are very clear, easy to follow and completely personalised to your specific goals. He truly is an expert in the industry.

I would recommend Adam to anyone and if I ever found the courage to step on stage in a Bikini Fitness competition, I would do so with Adam by my side."

ROSAMUND REYNOLDS "I first started training with Adam at Fitness First in Wednesbury a few years ago and my strength and fitness improved greatly. When Adam relocated to Ultimate Fitness in Birmingham, I couldn't give it all up, so I still train every week in Birmingham with Adam, even though I have to set out nearly two hours before the session starts. And is it worth it? Yes! Every minute!"

ROSAMUND REYNOLDS

"I first started training with Adam at Fitness First in Wednesbury a few years ago and my strength and fitness improved greatly. When Adam relocated to Ultimate Fitness in Birmingham, I couldn't give it all up, so I still train every week in Birmingham with Adam, even though I have to set out nearly two hours before the session starts. And is it worth it? Yes! Every minute!"

ANTONY DEALEY "I had trained for years in the gym lifting weights without any progress worth mentioning. After speaking with Adam, he took the time to understand my goals and set me up with the foundations on which to base my diet. Everything was explained, so I understood what I was doing. I can’t recommend Adam enough. A wealth of knowledge and the passion to achieve results with the people he works with."

ANTONY DEALEY

"I had trained for years in the gym lifting weights without any progress worth mentioning. After speaking with Adam, he took the time to understand my goals and set me up with the foundations on which to base my diet. Everything was explained, so I understood what I was doing. I can’t recommend Adam enough. A wealth of knowledge and the passion to achieve results with the people he works with."

SAM WILLIAMS "From my first contact with Adam I was put at ease and confident that he was the person to guide me through my first prep for Miami Pro. I contacted him 9 weeks out and after a rocky start due to my children having sick bugs for the first two weeks, he helped me get back on track and never judged if food prep and family life got a bit messy and I couldn’t stay on track 100%. However after the initial hiccups I was back on track and I can say I enjoyed every training session set. Having Adams sessions kept me focus and I found my passion again, after 17 years training (competing internationally in athletics and training 6 days a week) to going to the odd gym class whenever I could whilst raising a family meant I had loss my fire and passion – however after following his programme I have rekindled this passion and got the fitness bug again, feeling stronger than ever. Adam lets you ask as many silly questions as you like… I am not sure if I will compete in another show again but I will 100% be training like I am."

SAM WILLIAMS

"From my first contact with Adam I was put at ease and confident that he was the person to guide me through my first prep for Miami Pro. I contacted him 9 weeks out and after a rocky start due to my children having sick bugs for the first two weeks, he helped me get back on track and never judged if food prep and family life got a bit messy and I couldn’t stay on track 100%. However after the initial hiccups I was back on track and I can say I enjoyed every training session set. Having Adams sessions kept me focus and I found my passion again, after 17 years training (competing internationally in athletics and training 6 days a week) to going to the odd gym class whenever I could whilst raising a family meant I had loss my fire and passion – however after following his programme I have rekindled this passion and got the fitness bug again, feeling stronger than ever. Adam lets you ask as many silly questions as you like… I am not sure if I will compete in another show again but I will 100% be training like I am."

GARY DICK "Working with Adam was absolutely fantastic as he is someone who I’ve always looked up to in the industry. The plan he provided me was very detailed yet easy to follow which made for some great results. He had me training in a way where I could drop body fat yet I managed to add a lot of size to my frame at the same time, especially in my legs! I regularly see Adam posting on social media about attending seminars from the most knowledgeable names in health and fitness. This is exactly what you want from a coach as you know the service he will provide is going to be very high quality. He walks the talk, his physique himself is absolutely fantastic and this adds to the motivation you will have when you are completing one of his plans! I would definitely recommend Adam’s service for the results you will gain and for the education you will receive!"

GARY DICK

"Working with Adam was absolutely fantastic as he is someone who I’ve always looked up to in the industry. The plan he provided me was very detailed yet easy to follow which made for some great results. He had me training in a way where I could drop body fat yet I managed to add a lot of size to my frame at the same time, especially in my legs! I regularly see Adam posting on social media about attending seminars from the most knowledgeable names in health and fitness. This is exactly what you want from a coach as you know the service he will provide is going to be very high quality. He walks the talk, his physique himself is absolutely fantastic and this adds to the motivation you will have when you are completing one of his plans! I would definitely recommend Adam’s service for the results you will gain and for the education you will receive!"

HELEN PEEBLES “I came to Adam having not really had a structured diet before and was not tracking my macros. I had only been weight training for 8 months and decided I wanted to enter my first competition (two in one weekend actually). The progress I made in the 14 week prep with Adam was incredible and I got into the best shape I had ever been in and placed in my first two competitions with some very tough competitors!  I was worried at first when I wasn’t seeing results straight away, but I thankfully trusted Adam and the process. His extensive knowledge and experience shone through and he has gave me the extra confidence I needed in myself. Thank you again!”

HELEN PEEBLES

“I came to Adam having not really had a structured diet before and was not tracking my macros. I had only been weight training for 8 months and decided I wanted to enter my first competition (two in one weekend actually).

The progress I made in the 14 week prep with Adam was incredible and I got into the best shape I had ever been in and placed in my first two competitions with some very tough competitors! 

I was worried at first when I wasn’t seeing results straight away, but I thankfully trusted Adam and the process. His extensive knowledge and experience shone through and he has gave me the extra confidence I needed in myself. Thank you again!”

DAVE FEATHERSTONE "I started my training with Adam at the end of June 2015, about a month after singing up for my first competition, Miami Pro in October 2015.   I was hearing so much "BroScience" when discussing competing which started to confuse me so I started looking for a coach. I followed Imogen Parfitt on Instagram for a while and saw her transformation whilst being coached by Adam. Adam had also won the competition himself so I knew Adam would be perfect for me. We live too far apart for one-to-one training so Adam coached me online, at no point was this a problem in the slightest. From Day 1 Adam was on hand with the nutrition program, training and answering any questions I had. Adams responses were always very prompt and clear. Within a short space of time I noticed change so my motivation was sky high and I knew I could 100% trust the advice Adam was giving me. At times when I struggled to motivate myself I'd get a message off Adam which was the little nudge I needed to keep going. The result; I won my very first competition taking the Under 75kg Fitness Model title and winning my Pro Card. The transformation pictures speak for themselves. I could not have achieved this without Adam and I'm excited to work on our next project(s). I can't recommend Adam highly enough for competition prep."

DAVE FEATHERSTONE

"I started my training with Adam at the end of June 2015, about a month after singing up for my first competition, Miami Pro in October 2015.
 
I was hearing so much "BroScience" when discussing competing which started to confuse me so I started looking for a coach. I followed Imogen Parfitt on Instagram for a while and saw her transformation whilst being coached by Adam. Adam had also won the competition himself so I knew Adam would be perfect for me.

We live too far apart for one-to-one training so Adam coached me online, at no point was this a problem in the slightest. From Day 1 Adam was on hand with the nutrition program, training and answering any questions I had. Adams responses were always very prompt and clear.

Within a short space of time I noticed change so my motivation was sky high and I knew I could 100% trust the advice Adam was giving me. At times when I struggled to motivate myself I'd get a message off Adam which was the little nudge I needed to keep going.

The result; I won my very first competition taking the Under 75kg Fitness Model title and winning my Pro Card. The transformation pictures speak for themselves. I could not have achieved this without Adam and I'm excited to work on our next project(s).

I can't recommend Adam highly enough for competition prep."

STEPHEN PARR "After using Adam for an initial 8 week Cut in May 2014 and getting unbelievable results, I had no hesitation in using Adam again for a 10 week Competition Prep starting September 2014. Adam's knowledge of fitness and nutrition really showed week by week as I lost body fat I never thought I could. I'd have been lost without him keeping me on track until show day. Adam was always honest with where he thought I was at during Prep and regularly tweaked my plan to maximise conditioning. I'd have no problem using Adam in the future when cutting for a competition as my previous experiences with him speak volumes. Knowledge is power and Adam has this by the bucket load."

STEPHEN PARR

"After using Adam for an initial 8 week Cut in May 2014 and getting unbelievable results, I had no hesitation in using Adam again for a 10 week Competition Prep starting September 2014. Adam's knowledge of fitness and nutrition really showed week by week as I lost body fat I never thought I could. I'd have been lost without him keeping me on track until show day. Adam was always honest with where he thought I was at during Prep and regularly tweaked my plan to maximise conditioning. I'd have no problem using Adam in the future when cutting for a competition as my previous experiences with him speak volumes. Knowledge is power and Adam has this by the bucket load."

BRENDAN O'REILLY "I turned 45 in 2014 and I was determined to lose weight and get fit having tried and failed many times before, and whilst I was successful to a degree, progress was slow and hard going and my gains were at risk. In January 2015 I decided to seek the help of a professional as I knew the ‘right’ meal planning and training was key if I wanted to progress my weight loss and fitness. So I decided to hire a Personal Trainer near where I worked in the centre of Birmingham as I was a bit of a novice in the gym and I wanted to train early because of my work commitments. I discovered Adam via social media and found out he worked at Ultimate Fitness Gym near Brindley Place so I contacted him and arranged a first meeting and I have never regretted doing so.  From the outset Adam never judged me, he sought to understand my lifestyle and work life and he developed a meal plan that 3 months in I still enjoy, and whilst my eating habits changed for the better, Adam incorporated what I enjoyed eating into the plan along with the right supplements to help my progress. However, the biggest change has been the training I do and the way Adam coaches, and as someone who coaches people for a living I know what a great coach looks like and Adam is a great coach. Adam demonstrates how to do each exercise and then he pushes me to my limits as you would expect, he makes the training challenging and constantly varies the training so my body never gets used to the training and I never get bored.  I could not be happier with the results as in the 12 weeks I have been working with Adam I have lost between 2 and 3 pounds consistently every week, my total weight loss is 2 stone, my body shape had changed dramatically, I have literally had to buy another wardrobe of clothes as everything I had became too big, and my family, friends and work colleagues have been stunned at the changes and have times not recognised me! I still have work to do to achieve my goals but I want to thank Adam for all his help and support and would not hesitate to recommend Adam and the services he provides his clients whatever level they are at."

BRENDAN O'REILLY

"I turned 45 in 2014 and I was determined to lose weight and get fit having tried and failed many times before, and whilst I was successful to a degree, progress was slow and hard going and my gains were at risk. In January 2015 I decided to seek the help of a professional as I knew the ‘right’ meal planning and training was key if I wanted to progress my weight loss and fitness. So I decided to hire a Personal Trainer near where I worked in the centre of Birmingham as I was a bit of a novice in the gym and I wanted to train early because of my work commitments. I discovered Adam via social media and found out he worked at Ultimate Fitness Gym near Brindley Place so I contacted him and arranged a first meeting and I have never regretted doing so. 

From the outset Adam never judged me, he sought to understand my lifestyle and work life and he developed a meal plan that 3 months in I still enjoy, and whilst my eating habits changed for the better, Adam incorporated what I enjoyed eating into the plan along with the right supplements to help my progress. However, the biggest change has been the training I do and the way Adam coaches, and as someone who coaches people for a living I know what a great coach looks like and Adam is a great coach. Adam demonstrates how to do each exercise and then he pushes me to my limits as you would expect, he makes the training challenging and constantly varies the training so my body never gets used to the training and I never get bored. 

I could not be happier with the results as in the 12 weeks I have been working with Adam I have lost between 2 and 3 pounds consistently every week, my total weight loss is 2 stone, my body shape had changed dramatically, I have literally had to buy another wardrobe of clothes as everything I had became too big, and my family, friends and work colleagues have been stunned at the changes and have times not recognised me! I still have work to do to achieve my goals but I want to thank Adam for all his help and support and would not hesitate to recommend Adam and the services he provides his clients whatever level they are at."

BECKY TAVENER "I have always been into fitness and last year, it was time to up the ante! My goal for 2014 was to target the competitive fitness arena. Adam was recommended to me by a friend that works for Bodybuilding.com who promised "He will get you on stage, no worries!” Throughout my competition prep, Adam was supportive and informative. His ‘no-messing’ approach was just what I needed to get the work done. I’m proud to say I was placed second in my category at Miami Pro, a great result for my first competition. I’ve trained with him both on-line and one-to-one at Ultimate Fitness Birmingham. If I lived closer, I would see him every week. This year I have plans to improve my physique further and will continue to work with Adam as I achieve new goals."

BECKY TAVENER

"I have always been into fitness and last year, it was time to up the ante! My goal for 2014 was to target the competitive fitness arena. Adam was recommended to me by a friend that works for Bodybuilding.com who promised "He will get you on stage, no worries!” Throughout my competition prep, Adam was supportive and informative. His ‘no-messing’ approach was just what I needed to get the work done. I’m proud to say I was placed second in my category at Miami Pro, a great result for my first competition. I’ve trained with him both on-line and one-to-one at Ultimate Fitness Birmingham. If I lived closer, I would see him every week. This year I have plans to improve my physique further and will continue to work with Adam as I achieve new goals."

DAN WYNES "After entering my first contest in November 2014 I decided that I wanted to get some professional help after looking back at the stage photos I realised that I had lost quite a bit of muscle even though very lean I appeared very flat. So this time I decided to approach Adam. His own achievements and his approach to his training and diet have been very motivational to me. This time with the help of Adam I have kept a lot more muscle size and had a lot more energy and because of this a lot less cravings! He has helped bring out the best in me for the Miami Pro World Championships."

DAN WYNES

"After entering my first contest in November 2014 I decided that I wanted to get some professional help after looking back at the stage photos I realised that I had lost quite a bit of muscle even though very lean I appeared very flat. So this time I decided to approach Adam. His own achievements and his approach to his training and diet have been very motivational to me. This time with the help of Adam I have kept a lot more muscle size and had a lot more energy and because of this a lot less cravings! He has helped bring out the best in me for the Miami Pro World Championships."

MIKE NUTTING "Being a complete novice to fitness and the gym, I was worried Adam might be a bit too advanced for me as a coach. After a few initials emails he soon put my mind to rest and I realised he was exactly what I needed. Having Adam as my personal trainer is one of the best decisions i’ve ever made. He takes everything into consideration and tailors a plan specific to your goal. Always on hand to answer anything I wasn’t sure about and always keeping me motivated are just two of the many things that makes Adam a great coach. His enthusiasm and passion for the fitness industry is infectious and it has helped me to achieve results I never thought possible.  I’m fortunate to live near enough to have 1:1 training sessions with Adam as well which have been absolutely invaluable. Every session is intense - he knows how to get the best out of you and to push you out of your comfort zone and beyond. He knows what it takes to get results and he has taught me so much. I can’t thank Adam enough for getting me in the best shape of my life. His results speak for themselves and I can’t recommend him highly enough."

MIKE NUTTING

"Being a complete novice to fitness and the gym, I was worried Adam might be a bit too advanced for me as a coach. After a few initials emails he soon put my mind to rest and I realised he was exactly what I needed.

Having Adam as my personal trainer is one of the best decisions i’ve ever made. He takes everything into consideration and tailors a plan specific to your goal. Always on hand to answer anything I wasn’t sure about and always keeping me motivated are just two of the many things that makes Adam a great coach. His enthusiasm and passion for the fitness industry is infectious and it has helped me to achieve results I never thought possible. 

I’m fortunate to live near enough to have 1:1 training sessions with Adam as well which have been absolutely invaluable. Every session is intense - he knows how to get the best out of you and to push you out of your comfort zone and beyond. He knows what it takes to get results and he has taught me so much.

I can’t thank Adam enough for getting me in the best shape of my life. His results speak for themselves and I can’t recommend him highly enough."

NIK BEARDMAN "Adam was my prep coach for the past 6 months in my build up to Miami Pro World’s 2015. In this time I have seen amazing results which I wouldn’t have been able to get by myself. Adam is passionate about his work and tailors everything to your personal needs. He motivates you in every way possible. He keeps things simple and easy and it works (if something's not broken don’t fix it). My prep was so much easier for this competition than the last one as everything was laid out for me from the food to eat to the training programmes to the supplements to use. Adam made everything so much easier and he got me in my best condition to date and I can’t thank him enough for that! If anyone is thinking of doing a show or just needs advice or a personal trainer I highly recommend Adam as he will get you the results you desire. On a personal note Adam is an easily approachable guy who is easy going and friendly. He trains with care and compassion and he does everything he can to help you reach your goals."

NIK BEARDMAN

"Adam was my prep coach for the past 6 months in my build up to Miami Pro World’s 2015. In this time I have seen amazing results which I wouldn’t have been able to get by myself. Adam is passionate about his work and tailors everything to your personal needs. He motivates you in every way possible. He keeps things simple and easy and it works (if something's not broken don’t fix it). My prep was so much easier for this competition than the last one as everything was laid out for me from the food to eat to the training programmes to the supplements to use. Adam made everything so much easier and he got me in my best condition to date and I can’t thank him enough for that! If anyone is thinking of doing a show or just needs advice or a personal trainer I highly recommend Adam as he will get you the results you desire. On a personal note Adam is an easily approachable guy who is easy going and friendly. He trains with care and compassion and he does everything he can to help you reach your goals."

CHRIS PALMER “I started out with Adam Parr off the back of my brother getting incredible results from working with Adam. Not only working with Adam did he help change my physic but he has changed my life style and the way I look at food and nutrition. I have never looked back since the real hard work begins in the kitchen. Thanks for everything mate.“

CHRIS PALMER

“I started out with Adam Parr off the back of my brother getting incredible results from working with Adam. Not only working with Adam did he help change my physic but he has changed my life style and the way I look at food and nutrition. I have never looked back since the real hard work begins in the kitchen. Thanks for everything mate.“